Can a nonprofit truly survive in these unprecedented times? — Written by Elena Pinter reprinted (LinkedIn) with permission. The American Alliance of Museums just surveyed 760 museums and found that one-third are not confident about their survival over the next 16 months due to COVID-19. The reality is that museums have been slow adopters of digital technology for a variety…

Written by Eric Avidon. Reprint with permission from TechTarget.com With more and more museums using data to inform their decision-making processes, visitors are reaping the benefits by enjoying a better user experience. The relationship between museums and data isn’t the first thing that jumps to mind when entering the halls…

Here are top 5 reasons to use tech tools instead of guessing museum decisions. #5 — There’s a Museum Data Crisis Coming. You Can Avoid It. Most museum professionals make audience decisions (marketing, programs, events, etc.) based on anecdotes, guessing and limited data results. However, new technological advances have created…

Your first step in making data-driven museum decisions. The Traditional Museum Marketing Budget Does Not Work Worldwide museum attendance keep declining. There’s hope and it’s the data-driven model of museum marketing. The majority of American museums currently follow a traditional museum marketing budget model. This means roughly an 80/20 split with the larger share of funds spent on…

From augmented reality to goat yoga, discover the museum trends that will shape the future. This lists also highlights organizations and museum professionals that are redefining the future of museums. #10 — Foodies Invade the Museum Visitors expect food choices that match their lifestyle and smart museum professionals are stepping…

The old museum model no longer works in the smartphone-fueled attention economy. What is a smart museum? It’s an organization that is data-driven, develops new audiences and works every single day to be publicly relevant. …

Learn how data analytics can improve your museum. What would your museum look like if it were data driven? What type of insights can be revealed to museum professionals — if we use institutional and operational data in innovative ways? In recent years, data analytics has been used at museums…

Discover quick tips to improve your marketing strategy. #10 — Stop buying new print ads Local newspaper ads are often limited to whoever reads it on a specific day. …